Analytica Laboratories
Marketing & Communications, Website Design & Development, Poster & Display Materials, Building & Vehicle Signage, Media Planning & Article Creation.
The Challenge
In 2011, two scientists with deep technical expertise and no marketing infrastructure needed to build a brand that could compete in the high-stakes world of commercial testing and research — and earn the trust of food exporters, government agencies, and the agricultural sector simultaneously. Duo built the Analytica brand from the ground up: translating scientific rigour into approachable visual identity, crafting communications strategy, designing conference materials, building the website, and managing ongoing brand evolution over more than a decade. When Analytica was acquired by ALS Global, Duo Design navigated the integration of an international brand system while preserving Analytica's distinct local identity.
Outcome Global acquisition by ALS Limited
Relationship Length 10+ years partnership
"Duo Design did a fantastic job with our website. Andrew and Jo worked closely with us right from the start and managed to work our thoughts into a vibrant, easy to use website. Their skill base and creativity combined with a real understanding of our needs made it a pleasure to work with them - nothing was too much trouble. The whole project was quickly done, and the result is outstanding. I would highly recommend Duo Design to anyone looking for a first-class service."
