Marketing, campaigns and communications. 

For over two decades, Duo Design has planned and executed integrated marketing campaigns for New Zealand organisations that needed to reach real audiences, change behaviour, and build lasting brand recognition, from national iwi-led health campaigns and destination tourism to mayoral campaigns, medical marketing, and major event site activations.

Great campaigns start with asking the right questions.

Most marketing fails not because the creative was bad, but because the strategy was never defined. Who is the audience, really? What do we need them to think, feel or do? What channel puts the message in front of them at exactly the right moment? And how will we know if it worked?

At Duo Design, every campaign starts with strategic communications thinking, interrogating the brief, defining the objective, and mapping the audience before a single ad is written or a poster designed. Andrew then brings the campaign to life across every medium, ensuring the creative is as effective in an outdoor billboard as it is on a mobile screen.

We're proud to have delivered campaigns that reached national audiences across the marae network, campaigns that launched destination brands now recognised across New Zealand and internationally, and campaigns that turned specialist clinics into household names in the Waikato.

Campaign showcase

Every campaign here started with a clear strategic brief, was built across multiple channels, and delivered measurable results for the client.

National Health Campaign - Iwi-led Vaccination Outreach for Marae Network

One of Duo Design's most significant campaign achievements was a nationally-reaching health campaign for an iwi-led vaccination programme, delivered across the marae network. The work required deep cultural sensitivity alongside broadcast-quality production — spanning billboards, street posters, TV editorial content, and community-facing print collateral. The campaign was designed to overcome vaccine hesitancy within Māori communities by leading with cultural trust and whānau values rather than clinical messaging. It reached a national audience and is a powerful demonstration of how strategic communications, properly executed, can directly improve public health outcomes.

Destination Tourism · Kinross Vineyard, NZ's Best Wine Experience · Central Otago

From a Hamilton winery to the 2024 Qualmark New Zealand Wine Tourism Award winner, NZ's best destination wine experience. Duo Design has worked with Christine Erkkila and the Kinross team for over 17 years across brand strategy, web, print, PR and social campaigns for both domestic and international markets.

Long term Healthcare Marketing · Medical Imaging · Hamilton Radiology & Midland MRI

Duo Design has delivered brand communications and marketing campaign work for both Hamilton Radiology and Midland MRI presenting specialist medical imaging services in the Waikato with the clinical credibility and patient-centred warmth that healthcare marketing demands. Medical marketing requires a balance of authority and accessibility that few design studios navigate well.

Our Approach

01 Audience-first strategy
Before we brief the creative, we define who we are talking to, what they believe now, what we need them to believe, and what channel they actually pay attention to. This is the work that most agencies skip.

02 Integrated execution across all media
We design for every channel (outdoor billboards, digital, street posters, print advertising , social media, broadcast and events) ensuring the campaign has visual and message consistency across every touchpoint, no matter where the audience encounters it.

03 Cultural intelligence where it matters
Our campaign work for iwi and community health organisations is designed with cultural awareness at the centre — not bolted on. The vaccination campaigns we delivered across the marae network required this, and worked because of it.

04 Creative marketing that earns attention
Every campaign brief Duo Design undertake generates original creative — ideas that earn attention rather than buy it, built on a strategic foundation that makes the creative and brand messaging land harder.

05 Long-term campaign partnerships
Christine Erkkila at Kinross has worked with Duo Design for 20 years across multiple brand campaigns, product launches, markets and channels. The best campaigns are not one-offs. They are built over time by a creative partner who knows your brand as well as you do.