Mark Hamilton is one of New Zealand’s leading commercial photographers. From his studio base in the Waikato, he creates authentic images that promote a strong, clear individual vision for an intriguing mix of organisations from the arts and architectural sectors to scientific laboratories and manufacturers.
Mark approached Duo Design with a clear brief: improve the impression his business was making online and get his website working for him to generate a pipeline of quality project commissions. When we looked at the original site it was cluttered and confusing. Dozens of small images were shown on the homepage which lacked impact, context and a sense of order. It was clear to Duo Design that many striking images simply were not given the gravitas they deserved. It was also very important to 'find a home' for self initiated project photography and create a clear and distinct pathway for users to follow.
We worked with Mark to completely review his web presence, write new content, design and develop a deceptively simple split screen solution that clearly divides his 'art' from the 'work' while presenting hero images in their best light. The result is a high performing and memorable website that fulfilled the client's vision.
"Finally after countless years and a bunch of poorly designed sites I finally have a functional website that works for me! Everything from the initial meeting to design concepts presented to me during the process was a breeze."
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