Bryan Windeatt Architect
Creative Services
Website Design & Development, Logo Design & Brand Identity, Art Direction, Stationery Design, Print Management.
A big part of Duo Design’s creative work is developing or evolving brands. For renowned architect Bryan Windeatt our role combined logo design, brand identity and story-telling to convey the magic of his creative endeavours.
"Anything but neutral" was our client's creative brief, seeking to deliberately - and authentically - provide a clear point of difference against the neutral, sans serif, cool and contemporary brands many architectural firms present.
Using a bold palette and unexpected typeface we have forged a unique identity for our client.The starting point was embracing both the people and place. The Windeatt family home and studio base is St Joseph’s – an historic relocated convent that under Bryan’s considered eye has evolved into an eclectic and breath taking home. St Joseph’s sits at the heart of the identity so we have created a logo that references the two crosses that sit atop St Joseph’s roof (a motif repeated throughout the interior) and entwines that with the WINDEATT name. The typeface has its base in history, and was The two T’s at the end of Windeatt are intended to reference the T square / historical tools of architecture reflecting the client’s lifelong love of construction and craftsmanship.
The design process involved exploring local history and stone masonry symbolism to unearth the many possibilities of this distinct brand identity and aesthetic. To meet the client’s unique vision Duo Design employed a luxurious mix of materials and print finishing techniques that elevated the brand impression.
