WCML

Overview

Duo Design partnered with Waikato Construction Management Ltd (WCML), an award-winning construction company, to enhance their building company website and brand identity to secure a steady pipeline of projects. The project encompassed logo design, brand strategy, and website development, all aimed at lifting the company’s market profile and presence.

Logo Design: The new logo is simple yet bold, featuring a striking yellow and black colour palette. This design choice reflects the company’s strength and reliability while ensuring high visibility across various applications.

Brand Strategy: Our comprehensive brand strategy focused on positioning Waikato Construction Management as a leader in the construction industry. By highlighting their award-winning status and commitment to excellence, we aimed to build trust and attract new clients.

The refreshed brand identity has successfully elevated the perception of Waikato Construction Management and has attracted new business opportunities, securing a robust pipeline of work for the future. Company vehicles now feature the bold new logo, enhancing brand visibility on the move. New workwear proudly displays the new WCML brand, fostering a sense of unity and professionalism. The website showcases the company’s projects, services, and values, providing an engaging user experience. A promotional video highlights the company’s capabilities and brand story, further reinforcing their market position.

The result is a brand to be proud of that reflects a thriving Waikato business and positive company culture.