Solid Group
Creative Services
Logo Design, Brand Identity, Vehicle Signage Design.
Project engineers Solid Group engaged Duo Design when they were navigating business growth and expansion. Duo Design were briefed to design a distinct brand identity. Choosing the new name 'Solid' to convey their service promise (strongly built, firm and stable, dependable and reliable) tasked us with a creative brief for a “bold, crisp and simple logo and brand".
Here different strands of inspiration - from the visionary blue men group to the hard hats worn for safety on construction sites were drawn together to create a memorable, bold mark. With four director-partners now at the helm, we devised several concepts before drawing a simple brand mark based on four lunette shapes. In a sector dominated by the colours orange and red, a vibrant blue palette is a point of distinction and reinforces trust and assurance. It is also highly visible against a largely white background, from the company fleet to site and building signage.
"When we launched our business, we needed input from someone who could see beyond the obvious, and who could create something unique that would stand out in a busy marketplace. Duo Design has exceeded our expectations in every way, and we can highly recommend them for all your branding needs."
