St Peters School

In early 2023, Duo Design was engaged by St Peter’s School for our brand strategy and brand design expertise. Our initial brief was to enhance and refine its existing visual identity, specifically focusing on the school crest and brand mark. The initial brand mark, created around 2020, consisted of a multi-coloured crest, featuring the school’s motto Structa Saxo’. It was noted that the design lacked clarity, sophistication, and a sense of historical significance. Recognising the need to convey a more mature and exclusive image, Duo Design embarked on a mission to revamp the visual identity while preserving the school’s heritage and essence. The primary goal was to develop a visual identity that captured the prestigious legacy of St Peter’s School and projected a welcoming and authentic image to a national and international audience. The design team aimed to simplify and refine the existing crest, drawing inspiration from the school’s original 1930s crest, known for its simplicity, elegance, and timeless appeal.

Duo Design led the project by an in-depth research phase to uncover the essence and character of St Peter’s School. Our brand designers delved into the school’s rich heritage, studying architectural details, such as the Chapel, trees, and buildings, for inspiration. By focusing on the original white owl emblem and red shield found in the Chapel’s windows, we sought to create a refined and sophisticated representation of the school’s identity. The core of the redesign focused on enhancing the owl design within the crest, including modifications to its features. Drawing from the symbolism associated with owls – wisdom, knowledge, protection, and prosperity – Duo Design aimed to imbue the new crest with profound significance. Architectural elements from the school’s buildings, including details from the Chapel windows and motifs inspired by Roy Lippencott’s design, were incorporated to elevate the visual identity while staying true to its original essence.