Client

Spectrum

Creative Services

Brand Strategy, Logo Design, Visual Identity, Fleet Signage, Building Signage, Stationary Design.

As Spectrum celebrated over a decade of success, the architectural metals company knew it was time to elevate its brand to the next level. To appeal to its core audience of architects and project managers, Spectrum required a bold, modern identity that captured its position as the top choice for innovative building solutions.

Duo Design rose to the challenge, conceptualising a logo that was as sleek and sculptural as Spectrum's products themselves. The iconic "S" shape symbolizes both the metal canopies and balconies that Spectrum is known for, rendered in a dynamic, abstract style. Vibrant emerald green speaks to growth and confidence, complemented by metallic elements that evoke a futuristic, cutting-edge vibe.

The end result is a look that's as uplifting and aspirational as Spectrum's vision for the future. Sharp lines and unique geometries encapsulate the company's commitment to design excellence. This polished, professional aesthetic aligns Spectrum with its discerning customer base, while differentiated branding solidifies their status as leaders in architectural metals. With an elevated identity that commands attention, Spectrum is ready to expand its reach and transform more spaces with its architectural metalwork artistry.

spectrum logo design
spectrum truck signage
spectrum brand mark duo design

"Duo Design are simply fantastic to work with – nothing is ever a problem, and their quality of graphic design and website work is excellent. With Andrew driving the technology and Jo driving the creative, together they make a formidable duo. Highly recommended!"

 

Richard Wills 
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