Spectrum
Creative Services
Brand Strategy, Logo Design, Visual Identity, Fleet Signage, Building Signage, Stationary Design.
After more than a decade in business, Spectrum were ready to elevate and expand its reach requiring a brand that would position it as the only choice for architectural metals solutions in its industry.
We aimed to present a more dynamic, abstract and simple brand image that was uplifting and confident. It was vital for the brand to appeals to an audience made up of architects and projects managers in the commercial construction sectors.
Sharp and sculptural, the main letter S is an abstract representation of the metals canopy (shelter) and balcony (safety) Spectrum design and manufacture. A bold emerald green feels fresh and confident when paired with futuristic metallic elements.
"Duo Design are simply fantastic to work with – nothing is ever a problem, and their quality of graphic design and website work is excellent. With Andrew driving the technology and Jo driving the creative, together they make a formidable duo. Highly recommended!"
