Pilgrim's Organics

Creative Services

Branding, Logo Design, Food Packaging, Signage & Advertising, Display Materials, Stationary Design.

When Pilgrims Organics wanted to launch their new organic meat company, they turned to Duo Design for a full brand strategy and creative execution. We started from scratch, conducting in-depth research to uncover the heart and soul of the fledgling brand.

After immersing ourselves in the Pilgrims Organics ethos, Duo Design struck upon the perfect brand platform: "As Nature Intended." This tagline captured the essence of the company's commitment to wholesome, natural, and home-grown organic meats raised in the verdant pastures of New Zealand's King Country.

Duo Design's strategic brand development didn't stop there. We crafted a visual identity to match the down-to-earth sensibilities of the brand. Rustic yet refined packaging featured hand-drawn typography and textured accents. Duo Design also designed a user-friendly website to bring the farm-to-table experience to life online.

The integrated branding, advertising, marketing, and design strategy led to immediate success. Strong media coverage in high-profile publications like Cuisine, Dish, and the Sunday Star Times propelled Pilgrims Organics into the spotlight. Thanks to Duo Design's compelling creative vision, Pilgrims Organics made a confident stride onto the organic food scene.

Pilgrims Organics food brand sign
Pilgrims Organics print advertisement brand Duo Design NZ
Pilgrims Organics logo and brand identity by Duo Design NZ

"Duo Design are refreshingly creative and professional. Always approachable, they apply their in-depth knowledge of branding, website development, publishing and visual design in a way that fits with our business."


Geoff Furness 
pilgrims food packaging
pilgrims organic food pricelist
window logo of Pilgrims Organics butchers
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Please email our studio or call us on +64 (7) 839 0052

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