Duo Design have worked closely with Waipapa Marae over the past five years. For this project we were asked to collaborate with them to develop a health campaign on behalf of their marae collective Nga Marae o Kawhia Moana, who sought our help to communicate the importance of the vaccination programme for their community. Told through the lens of sibling Polio survivors, Duo Design crafted a compelling creative concept, and successful funding application, before devising a bold nationwide campaign to take our message to the hearts and minds of Kiwi's. Our strategy used many tactics, included street posters, illuminated billboards, bus back advertising, community newpapers, national print media, radio and television.
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