Kinross Vineyard

Winner of the first Qualmark New Zealand Wine Tourism Award 2024, (making their wine experience the best in the country!)

NZ Cellar Door of the Year (2019)

#1 TripAdvisor

Gourmet Traveler NZ Wine Destination of the Year

Nestled in the heart of Central Otago’s stunning Gibbston Valley of Vines, Kinross is more than just a vineyard. It’s a place where rich history and natural beauty intertwine. When the new owners approached Duo Design  to create a brand that would introduce Kinross to the world, we knew we had to capture that unique essence.

Since launching the brand, Kinross has gone from strength to strength. Our ongoing collaboration has seen the development of striking label and packaging designs, promotional materials, signage and more, all united by our original brand concept. Kinross is now recognized as one of New Zealand’s leading wine destinations. We’re immensely proud of what we’ve achieved together. The Kinross brand perfectly captures the essence of this special place. It shows that an impactful identity doesn’t have to shout to stand out. Sometimes a simple, well-considered idea is all you need to make your mark. We think the results speak for themselves.

Duo Design's creative journey began with extensive research into the land’s pioneering past. We uncovered the tale of Thomas Kinross, a Scotsman who served as postmaster during the gold rush days. Prospectors would lodge their gold findings with Kinross, marking their claim with a simple “X” in lieu of a signature. Inspired by this legacy, we crafted a brand identity that paid homage to Kinross’ heritage while feeling fresh and contemporary. At the heart of our design is a bold, rustic gold X - an iconic mark that immediately captures attention. It speaks to the land’s Gold Rush roots while representing Kinross as a hidden gem waiting to be discovered. To complement this striking symbol, we developed an elegant, understated visual identity that allows the natural beauty of the property to shine.