Client

Kinross Vineyard

Creative Services

  • Logo Design & Brand Identity,
  • Strategic Communications,
  • Advertising,
  • Strategy.

Nestled in the heart of Central Otago’s stunning Gibbston Valley of Vines, Kinross is more than just a vineyard. It’s an experience - a place where rich history and natural beauty intertwine. When the owners approached us to create a brand that would introduce Kinross to the world, we knew we had to capture that unique essence.

Our creative journey began with extensive research into the land’s pioneering past. We uncovered the tale of Thomas Kinross, a Scotsman who served as postmaster during the gold rush days. Prospectors would lodge their gold findings with Kinross, marking their claim with a simple “X” in lieu of a signature. Inspired by this legacy, we crafted a brand identity that paid homage to Kinross’ heritage while feeling fresh and contemporary. At the heart of our design is a bold, rustic gold X - an iconic mark that immediately captures attention. It speaks to the land’s Gold Rush roots while representing Kinross as a hidden gem waiting to be discovered. To complement this striking symbol, we developed an elegant, understated visual identity that allows the natural beauty of the property to shine.

Since launching the brand, Kinross has gone from strength to strength. Our ongoing collaboration has seen the development of striking label and packaging designs, promotional materials, signage and more, all united by our original brand concept. Kinross is now recognized as one of New Zealand’s leading wine destinations. We’re immensely proud of what we’ve achieved together. The Kinross brand perfectly captures the essence of this special place. It shows that an impactful identity doesn’t have to shout to stand out. Sometimes a simple, well-considered idea is all you need to make your mark. We think the results speak for themselves.

NZ Cellar Door of the Year (2019)

#1 TripAdvisor

Gourmet Traveler NZ Wine Destination of the Year

Kinross wine label design
Kinross Tri Fold Brochure Design
Kinross Way Finding Signage Design

"We've worked with Duo Design for over 15 years and show no signs of leaving yet! They are creative, practical, realistic and above all else, really fun to work with."

Christine Erkkila, Kinross 
Kinross Cottages
Kinross gold cross sign night
Kinross wine bottle design
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