Devialet

Launching Parisian Luxury to a New Market

The Challenge

Devialet, a French luxury audio brand with a reputation for engineering excellence and Parisian aesthetic, needed to introduce itself to New Zealand's discerning audiophile market. The challenge was to match the brand's international prestige with a digital experience and campaign worthy of it, without losing the nuance that made Devialet special. Duo Design developed a minimalist yet cinematic website with a black-and-white aesthetic, thoughtful animations, and a responsive design experience across all devices. An integrated launch campaign targeted specialist audio publications and influencers. Web traffic exceeded goals by 20%, and the launch delivered a measurable surge in both online sales and brand awareness for Devialet's NZ entry.

Measurable Result +20% above web traffic targets
Scope Website, launch campaign, marketing strategy
Market International luxury brand, NZ launch