Client

ChocolateWorks

Creative Services

  • Website Design & Development,
  • Logo Design & Brand Identity,
  • Art Direction,
  • Stationery Design & Print Management,
  • Signage Design & Production.

Established in 1994, the team behind ChocolateWorks knew their chocolate was premium quality from New Zealand’s dairying heartland – the mighty Waikato region – but their brand didn't reflect that. Their logo, visual identity and website were outdated and didn’t convey the premium impression they wanted for their retailers and industry targets.

They approached Duo Design for a complete brand refresh to elevate perceptions and present an authentic, warm and joyful brand that still felt like an independent, homegrown company.

After many hours (and just a little chocolate tasting!), Duo Design crafted a new brand identity and website design that brought the delicious world of ChocolateWorks to life.

The first step was creating an original logo that embodied their craftsmanship and heart. After considering many options, Duo landed on a stylized cocoa bean in warm, inviting amber tones – nostalgic yet modern, with a touch of love.

This new branding launched across all touchpoints, from retail signage to packaging and even the website. Duo seamlessly incorporated the cocoa bean logo and amber color palette to reflect the premium quality and craft chocolate that ChocolateWorks is known for.

The result is an engaging, captivating brand identity and online presence that aligns with ChocolateWorks' goal of conveying their dedication to quality while retaining their independent, homegrown charm. Their new brand accurately reflects the heart and soul of New Zealand's finest chocolate maker.

chocolate works advert
chocolate works cacao
ChocolateWorks website design

"The new company branding that Duo Design created is perfect for us and makes a statement about what we do and where we’ve come from. We also now have a website that we can be proud!"

Jeff Anderson, ChocolateWorks 
chocolate works advert
chocolate works advert
ChocolateWorks Website
Chocolate Works retail sign
ChocolateWorks Website
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