ChocolateWorks
Creative Services
- Website Design & Development,
- Logo Design & Brand Identity,
- Art Direction,
- Stationery Design & Print Management,
- Signage Design & Production.
Established in 1994 ChocolateWorks craft quality chocolate products from New Zealand’s dairying heartland the mighty Waikato region for a range of major food retailers across Australasia.
The team behind the brand originally approached Duo Design to have a conversation about their logo, visual identity and online presence. They wished to elevate the perception of their brand to their current customers and industry targets: Their goal was to present a premium, quality impression that was authentic, warm and joyful while retaining the feel of a independent home grown company.
Duo Design's brand identity and website design for ChocolateWorks is the result of many enjoyable hours digging deep into their delicious world of chocolate. Designing an original new company logo was the first stage of the process. After much deliberation (and a little more chocolate)) we determined a cocoa bean and amber palette were the way forward. Warm and inviting, the new heart shaped cacao bean logo embraces craftsmanship and nostalgia with a little sprinkle of love.
The brand identity has been implemented across a variety of mediums from the company website to building and retail signage.
"The new company branding that Duo Design created is perfect for us and makes a statement about what we do and where we’ve come from. We also now have a website that we can be proud!"
